Top 5 Fashion Games in the UK: Q3 2025 Performance Overview

In the third quarter of 2025, the fashion game apps market in the United Kingdom witnessed varied performance trends across the top five contenders. Here's a detailed look at how these apps fared based on data from Sensor Tower.

Skincare Time: Makeover ASMR from DO VAN HUY had notable download numbers, peaking at 15.2K in late July. However, weekly active users showed a declining trend from 66.4K to 25.3K by mid-September.

Magic Fashion: Doll Dressup experienced a significant increase in weekly downloads, reaching 18.3K in late August. The app also saw a rise in active users, peaking at 35.8K in early September. Revenue figures were modest, with a peak of $67 in late August.

Glow Fashion Idol by Crazy Labs maintained strong revenue performance, peaking at approximately $20.4K in early September. Downloads increased mid-quarter, reaching 11.3K. Active users saw a steady rise, peaking at 42.8K in late August.

Acrylic Nails! showed a consistent download trend, with a peak of 9.6K in late July. Active users initially increased, reaching 29.5K in late July, but declined to 11.7K by the end of the quarter.

Fashion Queen: Dress Up Game maintained a steady download rate, peaking at 11.2K in late July. Active users remained robust throughout the quarter, peaking at over 106.8K in late July, despite a decline in revenue after early August.

For more insights and detailed data on app performance trends, visit Sensor Tower.